A photographer friend of mine by the name of Nancy Roux is quite adept at keeping in touch with clients. So, for her skill with a pen I am naming Nancy my featured artist for the month. You can see more of her art here:
Yes, you read that right. Here’s why I say that: You shouldn’t bother having a mailing list if you’re not going to use it.
For years I kept a mailing list. I dutifully got people to write their names into my guest book. Once a year I updated my spreadsheet and filed it away and never even looked at it.
My point is that I never did anything with the list!
If that is what you are doing, then why are you keeping a list?
About the Author
Helping artists and crafters improve their sales, one word at a time.