I debated over how much I wanted to share with my customers. I write an occasional blog and I send out a monthly newsletter to my art clients. Did I want to tell them what was going on? If so, how much?
Even though it was a difficult thing to do, I decided I would share some of my experiences. I thought it was best to be sincere and vulnerable and show that I was human.
You see, the problem with only communicating to your customers via a newsletter or a blog, or even Facebook is that you appear only as words on a page. They cannot see your face or hear you speak. That can cause a disconnect. Adding the details, even small details, of your life can go a long way toward making you human and more real to the people you are trying to communicate with.
So next time you write your blog or newsletter, include a little story. It could be about how your cat keeps getting in the way when you’re trying to create, or that funny thing that happened while you were setting up at your last show, or maybe how having cancer has affected your art. Or yes, even that your father has passed away and you are creating a piece of artwork to honor him.