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Never judge a book by its cover

7/30/2013

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It's about halfway through the Art-A-Fair Festival. This is the summer long art show in Laguna Beach, California that I have been doing for many years. Over the nine weeks of this show I talk to quite a few people.

Some are artists, some are not. If I spend enough time talking to the person, and if I think it's appropriate, I show them my latest book, The Shy Artist's Guide to Answering Questions.

What has surprised me is who ends up purchasing one of my books.

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The Positive Experience of Art

7/15/2013

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Picture
I had an interesting experience yesterday. I was in my booth speaking to an elderly couple. The gentleman, whose name was Burt, was looking for an artist who painted boats. I knew the artist he was talking about and told him that the artist was no longer in this show.

We started talking about boats and ships. When Burt recognized that I had some interest in the subject, we sat down so he could show me photos of the model ship he was working on.

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Why I Love Trader Joe's

7/3/2013

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Trader Joe's logo
Last week I went to Trader Joe's. Okay, not a particularly newsworthy event, I admit. I was getting the ingredients to make the goodies I served at the opening for the Art-A-Fair Festival. This is a big fancy party where all the artists get to premier their new work at this summer long art show.

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    Loretta Alvarado, Fiber Artist

    About the Author

    Helping artists and crafters improve their sales, one word at a time.

    Loretta Alvarado is the author of several business for artists books. She spends most of her time in her studio making art and writing. But you can sometimes find her on Facebook.

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