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How not to treat your best customers

10/24/2016

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In today’s mail was a card from Brooks Brothers clothing store announcing a private sale to their best customers. There were two things wrong with it.
 
First, it was addressed in the following manner:
Lalvaradogmailcom Alvarado
123 Country Club Dr.
Mission Viejo, CA 92692
 
Um, not my first name. Not even close to my first name. Somehow they took my email address, mushed it all together, and turned it into my first name.

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Ah, baseball season.

10/19/2016

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I was so happy that I got to watch a Dodger game and even listen to Vin Scully calling the game.
 
Afterwards I was talking to a friend. He made the comment that baseball is a very simple game: you throw the ball, you hit the ball, you catch the ball.
 
Then he added the most important part: it may be simple, but it isn't easy.
 
Hmmmm...How does this apply to your art career?
 
Well, it's very simple: you create art, you find customers, you sell your art to them.
 
Simple, right? But not easy. Let's look at each of these a little.

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    Loretta Alvarado, Fiber Artist

    About the Author

    Helping artists and crafters improve their sales, one word at a time.

    Loretta Alvarado is the author of several business for artists books. She spends most of her time in her studio making art and writing. But you can sometimes find her on Facebook.

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