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One tip to help overcome fear of speaking with your customers

5/31/2014

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Toilet artists with Gayle Anderson of KTLA News
Toilet artists Carla Foster and Keith Swecker with Gayle Anderson of KTLA News
Ten years ago today, How Original! An Art Gallery in Laguna Beach closed its doors forever. (Well, at least until I go insane enough to try it again.) In many ways I miss the place. It was fun and exciting. And, I learned so much. Most importantly, it helped to start me on this new path of author and speaker.

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When Inspiration Strikes...

5/6/2014

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A is for Artist
Friday night I was watching a marketing webinar on how to publish and market books. I already knew most of what they were saying, so I was only half listening in case something interesting came up. While I was listening, my brain was working. All of a sudden something triggered a plethora of ideas. I started madly writing things down so I wouldn’t lose them.

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Where does the art go?

5/1/2014

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Picture
The other day I received an email asking about one of my pieces of art. This is the body of that email:

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    Loretta Alvarado, Fiber Artist

    About the Author

    Helping artists and crafters improve their sales, one word at a time.

    Loretta Alvarado is the author of several business for artists books. She spends most of her time in her studio making art and writing. But you can sometimes find her on Facebook.



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