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I Love to Cook

8/16/2016

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Picture
I love to cook. No, wait, let me qualify that, I love to cook for an appreciative audience. There’s something very gratifying about seeing the look on someone’s face as the take that first bite of something you’ve made.
 
It has gotten to the point that people don’t even ask what it is any more. If I hand someone something to eat, they just take it because they know it will be yummy.
 
Part of that success is knowing my audience. I pay attention to what they like and what they don’t like. I tailor my recipes to the tastes of those I am cooking for.
 
The same can be done with your art. If you know your audience, you can tailor your work to their tastes. Now, I’m not saying that you should paint dogs playing poker because that is what your audience wants. What I am saying is that you should always use your own voice and your own style. And if you can find the place where your voice and style appeals to your audience, then you have a winner.
 
Here’s an example… Many years ago, I used to do cats in my art. Over and over again I heard, “Do you do dogs?” I finally relented and made a few pieces with dogs. Then I discovered how difficult it is to have all of the different breeds and colors and shapes and sizes represented. It was frustrating because not only am I not a dog person, but I had to learn way too much in order to properly put dogs into my art. Plus, all of my cat people were complaining that I wasn’t doing cats anymore. I finally gave up and went back to cats. I was much happier and my audience was happier.
 
So, find that place where your voice and your audience’s desire intersect and you will become more successful with your art.

PS Here's the link to the recipe for the lime bars pictured above. This is one of the many recipes that I am asked for. http://allrecipes.com/recipe/223532/lime-bars/
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    Loretta Alvarado, Fiber Artist

    About the Author

    Helping artists and crafters improve their sales, one word at a time.

    Loretta Alvarado is the author of several business for artists books. She spends most of her time in her studio making art and writing. But you can sometimes find her on Facebook.



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