Unlike some of the shows that you or I might do, instead of paying $100 or so for booth space, these companies are spending thousands. So, imagine my surprise when I walk into a booth and get ignored by three people who are busily texting.
Now, I may not have been their next million-dollar order, but they'll never know.
And this company was not the only guilty party. I saw quite a few booths where the vendors were either talking on their phones, texting, or working on their computers. And, they were ignoring all their potential buyers.
Is this any way to run a business?
Definitely not. It doesn't matter if you've invested $100, $1000, or $10,000, if you paid to be at a show, you should be talking to all those potential buyers.
Thankfully, not all the vendors exhibited this type of behavior. I walked into several booths where I was greeted warmly, and given information. There was even one booth where there was a lady demonstrating their products. She greeted me and gave me one of the bracelets that she was making. Do you think I'll remember that vendor in the future? Definitely.
So, remember this: you never know if that person walking into your booth is going to be your next customer. Don’t ignore them. Better yet, give them a reason to buy from you.