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Lesson learned update: This time I asked for the money up front!

7/28/2011

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A couple of weeks ago, I related the story of the customer who demanded that I finish some art I was working on so she could buy it. She came back after I finished the pieces, but acted like she didn't even know me. Needless to say, I did not make a sale.

Fast forward to a couple of days ago...
I was in my booth working on some more new pieces. A gentleman was looking at my work and just loved the music theme. He found a piece he really wanted, but it wasn't quite perfect. I showed him my "palette" of music fabrics and told him I could make a custom piece just for him. He was thrilled. Together, we picked out all the fabrics with his wife adding occasional commentary.

I told him I would have it done within a week and asked him how he would like to pay for it. He pulled out his credit card and just like that, I made a sale!

By getting the money up front, I didn't have to worry that he might not want it or that he would not come back to pick it up. And, it was a fun experience to involve the customer in the process of creation.
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    Loretta Alvarado, Fiber Artist

    About the Author

    Helping artists and crafters improve their sales, one word at a time.

    Loretta Alvarado is the author of several business for artists books. She spends most of her time in her studio making art and writing. But you can sometimes find her on Facebook.



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