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Play to your passions

8/14/2013

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One Christmas when I was young I received a special present. It was in a large flat box. After carefully removing the wrapping paper, I opened the box. Upon seeing the contents of the box, I remember thinking, "Why would I want this?" My father must have seen the confusion on my face. He firmly said, "It's either this or voice lessons." Being the shy person that I am, I chose the lesser of two evils: I chose the guitar.

Thus began my music lessons.

I took guitar lessons for a short time and then transitioned to the piano. I never really liked either one: the guitar because my teacher wasn't that good, and the piano, well, I don't really remembers why I didn't connect with that instrument.

When I was in 7th grade, I decided to take a class called "Beginning Strings." I thought that maybe a different teacher would inspire me with the guitar. What I didn't realize was that "Strings" meant violin, viola, cello, and bass. Since I had to walk to and from school, I picked the lightest instrument to lug around.

Thus began my violin lessons.

I picked up the instrument quickly and became reasonably proficient. I found that I enjoyed the technical aspects of the instrument. But I still did not really connect with the music.

One day we were given a piece to play. It was by a Baroque composer by the name of Telemann. I loved it! I wanted to play more works like this.

Thus began my passion for Baroque music.

Since that time, I have always had a love for that style of music. I always played Baroque music with more technical ability and more passion than any other type of music that I had to play.

And, the most interesting thing was that I wanted to share that passion with the audience. At the time, I was not conscious of this. But, looking back, I now recall being aware of the audience and how they were responding to my performance. It was a wonderful feeling.

Share those feelings with your customers. Help them to understand why you do what you do. Often times, a person will look at your work and they may like it, but they don't know the story behind it. Give your customers a glimpse into your creative process. Explain where your inspiration comes from. Show them what being an artist means to you.

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    Loretta Alvarado, Fiber Artist

    About the Author

    Helping artists and crafters improve their sales, one word at a time.

    Loretta Alvarado is the author of several business for artists books. She spends most of her time in her studio making art and writing. But you can sometimes find her on Facebook.



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