A couple of years ago, I made a very special piece for my boyfriend’s birthday. I made it almost entirely at the Art-A-Fair Festival so lot of people got to see the work in progress. Now, I am completely comfortable sharing my process of creation with people.
What was so difficult with this piece was that I could not share the process with my boyfriend since it was a surprise. Well, later on I was telling him about some of the behind the scenes details that I couldn’t share with him during the creation process.
As I was talking, I started to realize just how special that piece is. What made it so special was that I created it with a very specific, very special person in mind.
Many times when you are creating your work, you end up very much inside yourself. The work is so much a part of you that you sometimes don’t consider the audience as part of the process. What often happens is that you end up creating the work for yourself and not the audience.
The thing you have to remember, though, is that the artwork needs the audience in order to be complete. So, when you are creating, think about your ideal customer. Think about how much they will appreciate your art. Think about how much they are going to enjoy looking at your art every day. Think about the happiness your art is going to bring to their life.
What this does is turns the process of production into a process of creation. And don’t you think your customers would rather purchase a creation than a product?
What was so difficult with this piece was that I could not share the process with my boyfriend since it was a surprise. Well, later on I was telling him about some of the behind the scenes details that I couldn’t share with him during the creation process.
As I was talking, I started to realize just how special that piece is. What made it so special was that I created it with a very specific, very special person in mind.
Many times when you are creating your work, you end up very much inside yourself. The work is so much a part of you that you sometimes don’t consider the audience as part of the process. What often happens is that you end up creating the work for yourself and not the audience.
The thing you have to remember, though, is that the artwork needs the audience in order to be complete. So, when you are creating, think about your ideal customer. Think about how much they will appreciate your art. Think about how much they are going to enjoy looking at your art every day. Think about the happiness your art is going to bring to their life.
What this does is turns the process of production into a process of creation. And don’t you think your customers would rather purchase a creation than a product?
RSS Feed