Rock the night away

View from the 6th row at the Flashback Jack concert.

Last night I went to my very first rock concert. I know, not something terribly earth shattering, but it was a new experience for me.

You see, I am a classically trained violinist. I was never good enough (or willing to put in the time to become good enough) to be a professional. But, I really enjoyed it. And, I love Baroque music.

Now, don't get me wrong. I enjoy many other types of music as well. So, when the opportunity came up to go to the Flashback Jack 80's concert, I decided it was time to expand my horizons. I knew enough of the music so it wasn't completely new to me. And, I borrowed an iPod filled with 80's music to take a crash course.

I was filled with excitement and a bit of trepidation as we made our way to the Honda Center in Anaheim. Our seats were 6th row center. I've never had seats that close to any music stage before. Being so close gave a unique perspective. I was able to observe how the performers engaged the audience.

There were seven different bands that performed and they all had their own unique personalities. The one constant was the way they made a connection with the audience. But, the bands I most enjoyed were the ones who were having fun and bringing us along for the ride. One of the best examples was when Rick Springfield came out into the audience.

Being so close to the stage, I could really see who was truly enjoying what they were doing. Although he did not perform this evening, I'm reminded of a line in the song "Turn the Page" by Bob Seger that goes, "…every ounce of energy, you try to give away." These performers were giving it all away.

Ultimately, that seems to be secret to the success of a performance.

So, how much are you giving away when you are "on the stage" at a show? In other words, how are you getting your customers to follow you on your artistic journey? Whether it's one customer or an audience of thousands, people respond positively to you when you make that connection. How you choose to make that connection depends on your unique personality. Find what works for you and use it.