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The Pitfalls of the Solo Show

5/29/2012

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I have had many solo shows in my day. Some of them have been fabulous. Some of them have been good. And some of them have been total duds.

Saturday night I had the opening for my latest will show. It was in the lobby of a local community theater. They'd chosen my work because of my theme of music. My theme went with the musical they were performing.

My art work went perfectly in the lobby. The lady who was in charge of hanging artwork in the lobby was really happy to have my work. It was so different from all of the paintings and photography that they had been showing over the last several performances.

Saturday night was the big gala opening, complete with costumes and a delicious catered dinner. Prior to the performance starting, they were gracious enough to announce my name as the artist who created the work hanging in the lobby. I received a courteous round of applause.

During the intermission, I stood out in the lobby. I watched as a few people strolled through. No one stopped in front of any of my art work long enough for me to go up to them and start talking. I kept hoping someone would be interested in my artwork.

Unfortunately, I picked the wrong evening to make my appearance. Everyone was more interested in the food and the wine that was being served in the back than they were in my artwork up in the front in the lobby.

It was a rather uncomfortable experience. I'm used to people being at least semi-interested in looking at my artwork. This is one situation where I was definitely a loss. It felt like I was being ignored, and there was really nothing I could do about it.

Thankfully, the show runs for multiple weekends. I'm hoping that with a regular performance, there will be more people in the lobby looking at my work.

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    Loretta Alvarado, Fiber Artist

    About the Author

    Helping artists and crafters improve their sales, one word at a time.

    Loretta Alvarado is the author of several business for artists books. She spends most of her time in her studio making art and writing. But you can sometimes find her on Facebook.



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