Sample newsletter of children's book author and illustrator Scott E. Sutton
For many years I kept a mailing list. I dutifully took a guest book with me to every show and collected names and addresses. The book would come home with me and then get tossed in with the rest of the show stuff until it was time for the next show.
This went on for years. I had this book of names and never did anything with it.
About two years ago I decided it was time to do something about that. I signed up for an email service (I happen to like MailChimp) and started sending out a newsletter.
At the beginning, I wasn't really consistent about sending out emails. However, I would always try to get a newsletter out right before doing a show. What I quickly noticed was that my customers were coming to the shows! It was just a few customers, but those few actually bought from me and made the difference between the show being profitable or not.
When I started communicating more consistently, I noticed something else. Many of my newsletters would include photos of my progress on a new piece. When these customers would come to a show, they would ask if I had finished the piece yet.
This was very exciting to me. People were actually interested in what I was doing. And they were excited to be a part of it.
This went on for years. I had this book of names and never did anything with it.
About two years ago I decided it was time to do something about that. I signed up for an email service (I happen to like MailChimp) and started sending out a newsletter.
At the beginning, I wasn't really consistent about sending out emails. However, I would always try to get a newsletter out right before doing a show. What I quickly noticed was that my customers were coming to the shows! It was just a few customers, but those few actually bought from me and made the difference between the show being profitable or not.
When I started communicating more consistently, I noticed something else. Many of my newsletters would include photos of my progress on a new piece. When these customers would come to a show, they would ask if I had finished the piece yet.
This was very exciting to me. People were actually interested in what I was doing. And they were excited to be a part of it.
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